About us
The daily scoreboard for sportswear launches
Sportswear Drop is an independent launch-intelligence dashboard. We collect what the world's sportswear brands release each day — shoes, apparel and accessories — and turn it into filterable data: brand, product type, material, price tier and region. Athletes, buyers, retailers and analysts use it to see momentum as it happens instead of reading about it weeks later.
Daily launch tracking
Every new drop is logged by brand, product type, material, colourway and price tier so you can see what the market released today — not last season.
Market signals
Launch cadence, price-vs-quality analysis, brand share of voice and listed-brand share prices sit side by side in one dashboard view.
Built for European buyers
Regional filters, Nordic and EU currency conversion (NOK, SEK, DKK, EUR, GBP) and language options for the major European markets.
Independent & transparent
We are reader-supported. Some outbound product links are affiliate links, always marked, and they never change what we surface or how we rank it.
How we work
Launch data is aggregated from brand release calendars, retail feeds and public shopping and trend APIs, then normalised into a single schema so a Norwegian trail-shoe drop is directly comparable with a US training-apparel release. Prices are converted with daily FX rates, and quality scores are derived from material, construction tier and brand positioning. News and highlights come from major international sports publishers.
Some figures are modelled or delayed, and we say so openly: this is market context, not financial or purchasing advice. If you spot something wrong, tell us and we will fix it.